Websites can be highly valuable to a business. Having an online presence means being able to promote your business online and also boosting credibility. A website also helps in establishing a positive reputation with potential customers from the get-go. Additionally, in some cases, websites can also facilitate the booking process entirely through the internet which can save both time and money for you and your customers.
Creating and maintaining a website has also gotten a lot easier over the years which means businesses both big and small are expected to have a website to showcase their services.
What makes a good mechanic website? What elements and information should be included in a good mechanic website? Let’s look at some of the aspects that make a good website below:
Navigation and functionality
One of the most important aspects of a website is that it should be easy to navigate from the user’s perspective. Important menu items should ideally be accessible from any page of the website. Note that any call to action buttons, such as “Call Now”, are easily visible and simple to navigate through.
2021 statistics show that nearly 55% of all internet usage is through mobile devices so having a mobile-friendly website is critical to ensure the user has a good experience on the website. This tool by Google helps identify if a website is mobile-friendly.
Website design has come a long way since the early 2000s style of flashy and disorganised elements of web design. Modern and professional websites have flat design elements with a minimalistic feel to them.
However, good design is not just about how aesthetically pleasing a website looks; it is also about how easily it can be used. While designing a website, it is critical to also focus on the important elements such as the contrast between the background of the website and content. Having good contrast between background and text makes your content easier to read to the user.
Images: Use high-resolution images and photographs that not only look good on the website but also support and provide visual context for the services you offer as a mobile mechanic. It’s best to use original pictures but in the case, you cannot source this, there are websites such as Shutterstock and Pexels that allow you to purchase high-quality images (free of cost or sometimes for a fee).
Content: Keep your website’s content relevant to your visitors so they can engage with it. Instead of copy-pasting it from other websites, use this opportunity to tell your business’ story. Your business will be seen as authentic and credible. A very important part of your website’s content will be a “Services” section that highlights what services you offer. You can choose to integrate an online booking function in this section or even a simple contact form that customers can use to book with you.
Availability/ opening hours: An indication of the business hours should be clearly displayed on the website so that users can quickly find them.
Google map: A zoomable, interactive map lets users quickly locate your garage and see how close it is to their own location. Even if you’re a mobile mechanic without a workshop, having an office address will help establish trust in your business.
This is, of course, not an exhaustive list of the content that needs to be on a mobile mechanic website. You can make your website more valuable to your users by taking feedback from them about what they’d like to see. Make use of this information to actively improve your website’s appearance and functionality.
Let’s look at some of the important aspects of a mobile mechanic website:
Elements of your home page:
The home page is the very first page that is displayed to the user so it can often serve as the first impression of your website and business. Ensure your mobile mechanic business logo is always at the top left of the web page. This makes it easy for your potential customers to recognise your brand.
As in the example above, use the header to highlight all the services you offer. Use a simple tagline or headline to highlight the value you offer as a mobile mechanic business.
Info about your services/ business:
Further down, you may also highlight your story and some background about your business. Sharing your story will help potential customers gain a better sense of confidence in your business. It is also possible to highlight specific details like your location, or any other details that further establish your credibility as a mobile mechanic business. If you want to go a step further, you can also include some reviews of your customers in this section.
Call to action:
As the user scrolls down, the services you offer as a mobile mechanic business should be highlighted in this section. Make sure there is a clear call to action so the customer is able to get in touch with you if they need your services.
Don’t forget to include your opening hours and contact details. While information about booking with you can be included within all the pages of your websites, it is critical to have this on the homepage.
ClickMechanic is looking for mobile mechanics to service the jobs that our millions of users are booking each year. If you are a mobile mechanic and have Motor Trade insurance, Public Liability insurance and 5 years of experience then take a look at our mobile mechanic sign-up page.