ClickMechanic scores £1m airtime-for-equity deal from UKTV

UKTV Ventures has invested £1 million of airtime into ClickMechanic in exchange for equity in the online marketplace.

Online car repair marketplace ClickMechanic.com has received investment from UKTV using its multi-million pound investment fund, UKTV Ventures. The online start-up has secured £1m worth of commercial airtime across the broadcaster’s network of channels.

UKTV reaches over 33 million viewers every month* and ClickMechanic’s debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and for several months throughout 2020. Recent research commissioned by Thinkbox and carried out by Data 2 Decisions, the econometric arm of Dentsu Aegis, found that on average, for a brand with less than £50m brand value, a £1m TV campaign can drive overall sales by circa 20%.

Launched in 2012 ClickMechanic is transforming the car repair space with its innovative technology. The product enables customers to get a fixed price industry standard quote in a matter of seconds and book in with a vetted mechanic who comes to the consumer. Going live on TV with its first commercial is a huge milestone and is set to see the company dramatically increase its growth and reach millions of more customers in 2020.

Launched in 2018, the UKTV Ventures fund offers high-growth start-ups an opportunity to advertise on TV for the first time and therefore accelerate their business growth. The fund has already made investments into award-winning preschool learning and entertainment platform Hopster, and pet tech start-up, PitPat.

Sheena Amin, director of UKTV Ventures said: “ClickMechanic is the perfect start-up to benefit from our innovative fund and we’re excited to launch its first ever TV ad. This online marketplace is solving a real customer pain point when it comes to finding and booking a car mechanic and there is a compelling and substantial growth opportunity to go after in taking this market online. With all the engaging motoring programmes that Dave has to offer, we see a strong fit with ClickMechanic’s target customer base and expect to drive considerable growth and new customer acquisition for the business via the impressive power of TV.”

Founded in 2012 by Andrew Jervis and Felix Kenton, ClickMechanic makes car care easy for everyone, everywhere. The online marketplace allows drivers to get quick online quotes and book pre-vetted mechanics. Its real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.

Andrew Jervis, CEO of ClickMechanic said: “We’re excited for this fantastic opportunity to reach millions of new consumers. To be partnering with and having one of the UK’s biggest multi-channel broadcasters as an investor will enable us to ramp up our growth efforts and bring our service to a mass market. We’ve already had success building a product that customers and mechanics love and we hope they enjoy our new ad too.”

ClickMechanic’s debut ad has been designed and created by Happy Hour. It showcases the convenience of ClickMechanic’s services and how their mobile mechanics can get you back on the road quickly and efficiently.

Nicola Tyler, Managing Partner at Happy Hour said: “As a first-time TV advertiser, we knew the creative for ClickMechanic needed to work hard to educate the audience, whilst balance brand memorability & cut-through with response tactics. With this in mind, our approach was to cement in viewers’ minds both visually and audibly exactly what ClickMechanic provides; so hopefully the next time you need a mechanic your immediate thought will be to simply ‘ClickMechanic’”

5 Most Scenic Routes to Drive on Earth.

Every one loves a road trip, especially when your driving on some of the most scenic routes imaginable. Check out these 5 beauties!

1. Sunshine Skyway Bridge – Tampa, USA.

Sunshine Skyway Bridge - Tampa, USA baby!

Sunshine Skyway Bridge – Tampa, USA baby!

Spanning a total of 4 miles, this master piece of engineering is certain to take your breath away!

2. Stelvio Pass – Italian Alps.

Voted by TopGear as the most exciting road to drive on. Its sure to give a thrill for any petrol head.

3. Heaven Linking Avenue – Hunan Province, China.

Heaven Linking Avenue - Hunan Province, China.

Heaven Linking Avenue – Hunan Province, China.

Epic driving in the east! With 99 turns which symbolise Heaven’s nine palaces, your guaranteed to get lost in the clouds in this amazingly scenic adventure.

4.Atlantic Road, Norway.

Atlantic Road, Norway

Atlantic Road, Norway.

Spanning 5.2 miles long, the Atlantic Road took 13 years of planning and a further 6 years to build it. That’s dedication.

5. Lake District, UK.

Lake District, UK

Lake District, UK.

Back to olde England for this little number. The Lake District offers amazing views of lakes, mountains and coastal roads. There is also a decent pub or two. 😉

Why Car Repair is Currently Broken.

The automotive industry is well over a 100 years old and in this time we’ve seen some great innovations, new designs and progressive evolution. However despite all the innovations that have come out of the industry, car repair has failed to move with the times and is currently a massive frustration for many car owners.

Car repair is broken

I just cant wait for my next MOT

Recent research by the Motor Codes  found that 45% of drivers felt ripped off when getting their car repaired. Thats almost half the car owners in the UK!

On top of this the whole experience of getting your car repaired is just not fun. Many of our customers we’ve spoken to have had to take a half day off work just to take their vehicle to a garage to be repaired and then some of our customers who can’t get their car to the garage because it won’t start up have had to pay hefty towing fees just to get it to the garage.

Obviously things don’t change over night but the team at ClickMechanic believe passionately at helping consumers solve these problems. And thats why our complete solution is tailored to meet the needs and solve the biggest problems consumers have when getting their car repaired.

– Upfront quotes on our site to give greater transparency and trust.

– Mobile mechanics who can come out to you when and where ever you want

– Online bookings to make it easy to book in a few clicks as opposed to calling multiple garages

If you have any ideas about how we can make ClickMechanic and the car repair industry better we’d love to hear them. email our founders direct at: founders@clickmechanic.com

5 things to always do when buying a car online

Millions of people now use the internet as their primary tool in their armoury to find that dream car or that super steal. However not knowing what your doing can leave you susceptible to the many pitfalls of online car buying.

Should have undertaken a history check


Car wont start? Should have undertaken a history check!!

Check out our guide of 5 things you should ALWAYS do before making that online purchase!

1. Auction Action. If your an auction junkie who loves the thrill of the bid, ebay may be the right little number for you. Be warned though, some of the most restrained men in history have ventured off the budget path and ended up paying way over the odds. Make sure you set your self a limit and then stick to it!

2. Be wary of photoshop wizards. Its amazing what photoshop and some creative writing can do! If you see some sweet pictures online and some delicious descriptions don’t take the sellers word for it, go and see it in the flesh, or the metal or what ever the saying is. Be sure to give it a thorough check over and if you can take a mechanic friend with you, even better! Hey, why not consider getting a ClickMechanic to come with you to give you an inspection.

3. ALWAYS RUN A HISTORY CHECK! It could be the case that the dream car your about to buy was written off in a previous life and some dodgy chap is trying to bring it back to life by selling it to you illegally. Its important to make sure the cars history is clean and this can be done in a matter of minutes with a history check.

4. Check the Terms and Conditions. Once you have had an offer accepted or you have won a online auction your offer is legally binding meaning that you can’t blame the purchase on cuddles the cat while you were at work. Be sure to know what you are buying, the terms and conditions of the purchase and that it comes with a beautiful bouquet of flowers*.

*Flowers are nice to have but not essential.

5. Too good to be true. It often is. The increase of ecommerce has seen an increase in online crooks. You’ve probably read the horror stories of people transferring £1000’s for a car they bought online only for it to never be delivered and the “reputable” establishment that it was bought from disappear. If some thing does look to good to be true it quite often is. So when buying online, be wary and undertake points 1-4 to be on the safe side! And if you can’t stay on the safe side, stick to your push bike!